Sunday, January 6, 2008

The Media Moghul...


Well .. to start with I wud just ask u.. whether u have seen the Bond flick.. Tomorrow never dies.. If yes then u must b remberin " Eliot Cowart" Yes he was indeed a media moghul.. the man who can change the govts with a single broadcast... the man with a power to sprout revolutions... Indeed the power of media has shown itself many a times... The closest approximation to the portrayed Cowart is Rupert Murdoch... well the name is synonymous with News corporation... for the less informed I wud say his name is synonymous with 20th Century FOX.. STAR... The Times. etc.. Accoladed as the biggest deal maker of all times... Murdoch is indeed the biggest name in the media buzz...

Here I m citin the key management lessons from career of Rupert Murdoch
  1. Go with the Flow:Only the pragmatic survive in the corporate war zone
  2. Goodby Mr. Nice Guy:Nice guys finish second.. In this world ruthlessness is expected
  3. Place ur bets: Thrive on risk nd the bigger the stakes the bigger the buzz nd bigger the payout
  4. Lead from the Front: 4get ideas bout empowerment.. get on nd lead
  5. King of the Nitty Gritty: Dont hesitate to bug ur execs even at 2 am in the nite
  6. DNA Marketing: Hard sell is an instinct, an automatic impulse
  7. Speed Freaks: Stay fast nd furious... take ur decsns fast.. tht will give u the compttv edge
  8. Think tomorrow 2day: Its all about seizin the future
  9. Ambition never dies: Ask for more.. one ambition ends .. other begins...
  10. Drive the company: Keep on moving and changing... after all to even stay static u need to change..
I thot .. these are great... just put em up... do post ur vies on Murdoch's lesson

(courtesy: Business the Rupert Murdoch way)

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