So wats sizzling.... !! Hey ... u dirty mind... I m talkin bout the market and the business.. we can spend hours discussin that ... but wat the hack can we figure out of it.. the usual rumblings nd mumblings bout placements, the market happenings.. business stuff... etc.. I hav been reading ...
yatra tatra sarvatra...to find some stuff which can tell me wat hot... where's the delicacy of sizzler is savoured the most... take a dart .. nd give it a shot.. hah! Rite now the most happening sectors are finance nd brandin ( I m not goin into showbiz much coz this is the perspect i m discussin for young budding engineers nd B-skool aspirants).. So Its been proved again nd again that finance is the one leading the bandwagon of salary hikes... nd thx to wallstreet players... indian talent has realized its true potential... Its been 4-5 years since wallstreet discovered the indian goldmine... nd post that the golden era for the real talent begins... do u rembr Gaurav "83 lakhs" agarwal.. the guy from IIM B who got a whopping 83 lakh salary as his startup from Barclays .. the time left a mark with so much of media hullabaloo.. and there it is... IIM had never been out of headlines since then.. u see ... campus happenings hav become a part of news stories post gaurav.. tht was not the inception... but...!! So wat r these companies payin them for... I mean a whoppin 83 lakhs meant smthin to the financial player.. Gaurav's expertise was in creatin complex price nd finance models which was quite important to the wall street major... thts wat they r payin him for... He was just one drop in the otherwise sea of great risin stalwarts.. Same is applicable to IITs ... Rite now the banks are the one paying highest salaries to their B-School grads and Technograds... Lots of bankin sectors such as consumer bankin, wholesome bankin, capital markets, i-bankin...etc.. still I-Bankin is still the hottest nd the most spicy of all... Then comes the Brandin van... thts perhaps the most cherished jobs .. with the taste bud enthrallin showbiz element in it... Marketing guys, advertisin people..... fundaas for positionin and projections... launchin and consumer psychologies... these gurus have all in them... And do u rembr the ITC's
Bingo marketin campaign... Aur HUL's Bru relaunch with
Chakroo ban gaye chatterjee in Ice Cappucino or tht Sur Excel's...
Daag ache hain na... It doesn't matter how much I count... I still rembr those stuff like...
hai na Kamaal ka Dhakkan... or Sachin sayin
Boost is the secret of my energy... Or like that ...
Tandrusti ki raksha karta hai lifebuoy.... Catchy ain't they?? Do u still rembr that legendary ad which marked the end of IBM's huge computers and witnessed the launch of a PC... simply mesmerizing... I appologise for my obsession with the marketin nd brandin stuff... These two sections are followed by this great ho halla of IT sector... and the poor manufacturing sector alwayz lags behind... just bcoz it involves sweating and dirty work on shop floor...